BSkyB scales back magazine division

[TrueBlueTerrier]

http://www.thedrum.co.uk/news/2011/02/2 ... -division/" onclick="window.open(this.href);return false;


Broadcaster BSkyB has announced that it is to scale back the frequency of its flagship Sky magazine and close two of the UK’s largest customer titles.


Sky Sports Magazine and Sky Movies Magazine, spin off’s of the broadcasters Sky Magazine, were launched in 2007 and have a combined circulation of nearly eight million copies.

Sky Magazine, distributed to 7.3m people, will itself survive the cull but its frequency will be reduced from monthly to quarterly.

All three free titles are the largest per issue circulation in the UK, ahead of free titles for Asda and Tesco and the paid for TV listings magazines.

Supplanting the print editions will be a new weekly email from August which will cover much of the content currently provided in the magazines.

Sky described the move as a “more efficient” means of engaging with its customers which would offer more “immediacy, engagement and interaction.”

The move comes as the BBC prepares to sell off its magazine business and as the Royal Mail gets set to up its bulk mail prices.

[fishtank]

This is bad...and good....but mainly bad.

Supplanting the print editions will be a new weekly email from August which will cover much of the content currently provided in the magazines.

Spam folder ready.....

[Judgee]

Financially bad for RM but good for our backs so HOORAY!!!!

[POSTMAN]

Bad for RM and bad for us.

There is no 'good' in this at all.

[fishtank]

There is no 'good' in this at all.

I was trying to throw a little positive vibe in there to keep NT away...but you're right...not good at all.

[POSTMAN]

There is no 'good' in this at all.

I was trying to throw a little positive vibe in there to keep NT away...but you're right...not good at all.

It's ok i know what you're about.............Mr popular.

[BELIAL]

It's only bad if you buy into "money is king" philosophy . If you think RM should operate as a service, oiling the cogs of a modern, commerce driven, integrated economy then it has no impact at all.

If you think it's bad news then a logical extension would be ;zonal pricing;a three day week ; and either abandon all rural deliveries or introduce a premium rate surcharge to provide "adequate" profits

[fishtank]

It's only bad if you buy into "money is king" philosophy . If you think RM should operate as a service, oiling the cogs of a modern, commerce driven, integrated economy then it has no impact at all.

If you think it's bad news then a logical extension would be ;zonal pricing;a three day week ; and either abandon all rural deliveries or introduce a premium rate surcharge to provide "adequate" profits

It's bad news Belial because it re-enforces the "declining mail volumes" mantra of our glorious leaders.

[BELIAL]

It's only bad if you buy into "money is king" philosophy . If you think RM should operate as a service, oiling the cogs of a modern, commerce driven, integrated economy then it has no impact at all.

If you think it's bad news then a logical extension would be ;zonal pricing;a three day week ; and either abandon all rural deliveries or introduce a premium rate surcharge to provide "adequate" profits

It's bad news Belial because it re-enforces the "declining mail volumes" mantra of our glorious leaders.

But that pish only works if you accept their "we must make a profit" mantra, and if you do then massive job cuts and increased workload are inevitable

If you struggle getting your head round that concept here's another tack. Every lost contract or volume decline reduces profitability and makes privatisation a less attractive prospect for any prospective parasite purchaser

[fishtank]

Every lost contract or volume decline reduces profitability and makes privatisation a less attractive prospect for any prospective parasite purchaser

I'm afraid the horse has already bolted,profitability apart,and you know i don't give a s**t how much profit this company makes....work=jobs and that goes just as much for a service as it does for a fat cat's plaything.
The balance of the equation might be screwed up but the basic law still applies.

[BELIAL]

Work is fine but it makes little difference to my daily workload if I walk up a driveway with four instead of five letters , tis a fine basic law

Horses that bolt often get shot , and "reality' or the status quo has a habit of changing