RMCtv : Simon 'In my world-crap Premiership mangers just carry on' Thompson : 'We've been relegated from the FTSE 100'

[number one]

Something doesn’t add up. Here’s the latest research with regards to direct mail (advertising mail)

Direct Mail – Usage statistics
The average UK customer spends almost £600 as a result of receiving advertising mail each year.

Here is some market information that demonstrates the use, scale and growth of advertising mail, its relevance and importance in today’s consumer world and how it could transform your advertising strategies and campaigns.

Advertising Mail Facts and Figures

In the last ten years advertising mail volume has increased by 87% and expenditure has increased by 118%.
Advertising mail delivers, on average, £14 return on investment for every £1 spent.
Advertising mail grew 42% in the last five years whilst the advertising market as a whole grew by just 16%.
Consumer Advertising Mail Trends

Consumer advertising mail is estimated to generate nearly £27 billion worth of business a year (a 2.3% increase).
Mail is the most responsive advertising medium, with 60% of consumers ever responding, and 37% responding in the last twelve months.
60% of consumer advertising mail is opened and 40% is read.
56% of consumers have purchased after receiving advertising mail – warm mailings perform best, with 38% of consumers buying from these at some point.
Consumers have always valued advertising mail for two qualities – value for money and convenience.
The experience of buying products driven by advertising mail is a satisfying one for 82% of consumers.
Business to Business Advertising Mail trends

Business managers open 82% of the advertising mail they receive.
36% say that they find mail very or quite useful when compared to other advertising media.
32% of managers say they always open their mail and 30% say they open it if it looks relevant.
36% of managers have responded to an advertising mailing in the last month and 22% in the last six months.
Of those managers who responded to a mailing, 12% spent £200-£500 and 1% spent £5,000 to £10,000.
Mail is a unique one-to-one advertising medium and, as such, it can bring a range of benefits, including maximum accuracy, relevance, effectiveness, measurability and return on investment. At the same time, it minimises the waste and negative brand impacts that can result from sending the wrong message to the wrong person at the wrong time.

Selective Reach

Mail is the most targeted form of advertising available, so it is the most efficient in reaching the relevant customers. You can essentially select your own audience and talk to them on a personal level. It is often this individual attention to which consumers respond.

People Really Respond

In a survey of 3,942 advertising mail campaigns:

The average response rate for both b2b and b2c was 11.6%*.
excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 6.7%.

The average response rate for b2b campaigns was 10.9%*.
excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 6.2%.

The average response rate for b2c campaigns was 12.1%
* excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 7.1%.
Source: DMIS Response Rates Survey


https://www.centralmailing.co.uk/blog/d ... tatistics/

[Cichlid]

"I look at the volume of letters and parcels we have coming in on a daily basis and how much we are spending to deliver those volumes and it's clear we are going to have to move much more quickly to match our resources to the reduced workload,

And that means we need to look very closely at things such as overtime and equalise workload across the team.

From what I can see our current labor hours in delivery are too high and of course, we need to manage our labor without impacting our service to our customers, which by the way, you are all making great progress on.
So thank you for that."

So all the revisions that were pushed through to equalise workload have been a waste of time and money.
All this has done is increased stress in the workplace and led to higher sickness, more staff leaving and a high turnaround of new staff.
This is why your current labour(correct spelling) hours are so high.

[britwrit]

In a tight labour market, we're going to effectively lower wages for a tough, demanding job. But people love to wear uniforms, so we'll keep getting the best staff possible.

That's how free-market economics works.

[clashcityrocker]

So all the revisions that were pushed through to equalise workload have been a waste of time and money.

I think the managers who don't know how to manage are the waste of time and money.

If your base data is accurate then the outdoor part of the revision is fairly straightforward.
Identifying where there are problems with that data is key.

But all of that is irrelevant if you have a plank of a manager who stuffs up the implementation of the revision.
The outdoor will never work unless the indoor is correct.
If you don't have a proper indoor workplan everything fails.

[cobrakai]

This is why you never change a system that’s been in place decades that works.

It’s a simple business we have complicated by overthinking, We collect it,process it,deliver it.

The average postman couldn’t care less if you are in the FTSE 1000, all we want is a fair wage and the ability to feed our loved ones. You are obsessed with pandering to the market yet don’t reward or pay the people that got you a profit in the first place. When the share price plummets like a stone and you and your acolytes fall on your axe (probably with the customary golden handshake).

Remember we worked here before you and most of us will work here after you to clear up your mess.

[mjd24]

He becomes more despicable with each passing week. The gaslighting and knocking down hard working posties he continuously does on North Korean tv *cough* sorry workplace is disgusting. Makes me miss Rico, at least he didn’t pretend to be something he wasn’t. This smiley lunatic will ruin the job for all of us then skip away into the sunset with a big bag of cash.

Somebody please quote this on workplace for Simon to see.

[worktotime]

He becomes more despicable with each passing week. The gaslighting and knocking down hard working posties he continuously does on North Korean tv *cough* sorry workplace is disgusting. Makes me miss Rico, at least he didn’t pretend to be something he wasn’t. This smiley lunatic will ruin the job for all of us then skip away into the sunset with a big bag of cash.

Somebody please quote this on workplace for Simon to see.

dont worry about that as one of his overpaid spys will be on here clocking any comments just like before when the share price dropped and then he blame the comments off posties on here for it , oh well freedom of speech and the truth off the people that actually do the job is right and know how we have gone backwards as a company , and yet this guy thinks by doing a TRUST survey will help i dont think so , NEXT .

[postieblueshirt]

A PARCEL COMPANY still operating the same way as it did when it was a public sevice.if they want to be parcels only they have a long way to go a very long way.at least 20% if not more employes cant drive ffs.

[Hyrrokkin]

He is a liar,a conman and a parasite who leeches off postmen/women - simple as that.
He is just another boss who doesn't give a s**t as long as gets his pound of flesh,large salary and generous pension.
He goes and another one will come along - rinse and repeat

[Jahpostie]

Boo ho. Your reputation is in tatters. Now fu*ck off Simon you pathetic parasite of a man. Everyone has seen through your threats and intimidation plus how inept you are at your role as CEO or whatever it is.

[mjd24]

Quite sobering to think that if he does get the boot after just a year or two, he will probably have been paid more than many of us will earn over many years in our entire Royal Mail careers.

Shocking really.