Royal Mail appoints Lamb to lead data development team

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http://www.precisionmarketing.co.uk/Art ... +team.html

DMA (UK) Data Council chair Tony Lamb has taken up a position in Royal Mail’s data strategy team as head of data development.

Lamb will be responsible for the development of Royal Mail’s data strategy, building the postal operator’s range of value added solutions to help businesses more effectively reach existing and new customers through the post.

Lamb has more than 18 years’ experience in the data industry, including running his own consultancy and managing Conduit Business Information.

He also headed up the UK technical development team at Wegener DM, which he joined after a stint at The REaD Group as business data chief.

Lamb started his career at Centaur Media, heading up the Centaur Direct Marketing division.

Over the course of 2007, as chair of the Data Council, Lamb was instrumental in driving environmental initiatives and raising the profile of best practice in data-led direct marketing.

Commenting on his new position, Lamb says: “Royal Mail enjoys a unique position in the direct mail industry and is keen to seize opportunities to drive development and innovation in the use of data.

“I look forward to turning these opportunities into a reality and transforming the way in which businesses use data to improve campaign performance.â€