ROYAL MAIL: REDIRECTION BY M&C SAATCHI

[TrueBlueTerrier]

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Amid rising instances of identity theft The Royal Mail has issued a cautionary message to home movers reminding them to redirect their mail when packing up for good.

Conceived by M&C Saatchi, with Arena as media agency, the 30-second piece documents a couple getting nostalgic as they pack up their stuff – but highlights how they're failing to think about the mail they're leaving behind.

The creative seeks to raise awareness of one very important possession that is all too often neglected when moving house: people's identity.

Credits
Agency Team:

Joint Deputy Executive Creative Director – Matt Lee

Copy Writer: Tom Anderson

Art director: Will Towle

Producer – Estella Alvares

Account Director – Catherine Wagner Veary

Graduate Trainee – Jamie Roston

Outside of Agency:

Director – Tom Geens

Producer – Julia fetterman

Lighting Cameraman – Ben Meads

Editor – Matt Chodan, gorilla TV

Post Production – Lesley Queen/Katie Piller, Nice Biscuits

Audio Post Prod – James Saunders

Clients:

Heidi Kieran – Head of Consumer Marketing

Dale Hockins - Marketing Manager

[chickenwittle]

Don’t make me laugh , redirections rarely get done on lapsed walks as the runners are to eager to tie down and get out the door.

[Celgar]

Don’t make me laugh , redirections rarely get done on lapsed walks as the runners are to eager to tie down and get out the door.

Hopefully that isn't a widespread attitude.