UK Mail's new look

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UK Mail Group Plc has launched its new corporate identity. The Coventry-based carrier has unveiled its new logo, strapline and website to support its growth within the industry.

The modernised visual identity is based on the company’s roots and integrates its British heritage with the use of subtle tones of red and blue. The logo achieves standout through its clean and simplistic design and the ‘We deliver’ strapline has been brought back from the former Business Post Ltd brand to summarise the company’s main operation ‘to deliver’.

The UK Mail website has also been refreshed to align with the new look and feel and is set to improve the user experience. The homepage usesthe ‘the envelope’ design; which is a distinctive element of the new brand to emphasise deliveryand then progression when the direction of the arrow is changed.

Peter Kane, Chairman of UK Mail Group Plc, said: ‘‘as a leader in the UK mail and parcel delivery market, our visual identity needed to evolve toallow us to remain at the forefront of our industry. Our improved branding aligns with our growing service offering and will continue to extend the customer experience right up to the delivery door.’’

Marketing Director of UK Mail Group Plc, Ros Hunt, commented: ‘’our new brand assets have been in development for the past 12 months and we are extremely pleased to finally share our modernised identity. Our refreshed look and feelwill create a greater sense of brand unity across our business and comes at no better time for us;as the continued growth in the online retail environment means our brand’s exposure is always increasing. Today’s launch is just the start of our improvements.’’

The company have begun using the new brand today and will gradually phase the logo into their fleet over the coming months.