Royal Mail partners with D&AD to launch creative initiatives

[TrueBlueTerrier]

Royal Mail partners with D&AD to launch creative initiatives in direct mail

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Royal Mail MarketReach has partnered with design body D&AD to launch a range of initiatives to champion creative in direct mail, in a move that will see Royal Mail sponsor the direct category at the Professional Awards 2015.

The pair will co-host a Call For Entries event for key creatives on 28 January 2015, a workshop designed to raise interest in the awards whilst also addressing the challenges of entry, and jointly commission a series of articles from industry personalities and agencies, entitled ‘I wish I’d done that’ which will recall direct mail campaigns that have inspired them.

An advisory panel of industry experts including Nicky Bullard, executive creative director at Lida/M&C Saatchi, and Ian Haworth, global chief creative officer at RAPP, will also be established to determine how to inspire and showcase creativity and raise standards within the direct mail sector.

Tim Lindsay, chief executive officer of D&AD commented: “D&AD is proud to be joining forces with Royal Mail MarketReach. By bringing together both our areas of expertise we are creating a powerful partnership. This will allow us to amplify the value of creativity in direct mail, in line with our responsibility to educate and inspire.”

The initiatives form part of a wider Royal Mail MarketReach campaign to promote creative excellence in direct mail craft skills.

[Dee Plish]

"This will allow us to amplify the value of creativity in direct mail, in line with our responsibility to educate and inspire." , and since when has direct mail been a "craft" ? Management-speak nonsense.

No surprise Royal Mail are spending money on this smoke and mirrors stuff instead of dealing with the real problems in offices throughout the land.