Sun giveaway:D2D 12/13 JUNE

[Straight4ward]

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Sun drops Page 3 for 20m-plus World Cup giveaway
Free mini-issue to tie in with start of contest will be distributed throughout England – with the exception of Liverpool
The Sun is distributing free cut-down editions to 22m English households as part of a Brazil 2014 World Cup marketing push. Photograph: Felipe Dana/AP
The Sun is to give away more than 20m copies in an unprecendented World Cup push – but it will not include the paper's traditional Page 3 model for fear of a marketing own-goal.
Its promotional issues will be distributed throughout England, with the exception of Liverpool, where the paper remains controversial over its coverage of the Hillsborough tragedy.
The 24-page mini issue will be a condensed version of the regular tabloid, featuring news, comment, along with a sport section that will have a heavy focus on the main newspaper's coverage of the 2014 World Cup in Brazil.
Eighty per cent of the 22m copies will be distributed on 12 June, the opening day of the World Cup, while the remaining copies will be delivered on 13 June across the country.
"We are pleased that we can do something so big and bold in the build-up to the World Cup," said a spokesman for News UK. "We are also proud to show our ongoing commitment to printed newspapers as a way of reaching a mass audience."
Is it understood News UK has struck a deal with Royal Mail to deliver the copies, which will be given out in England, but not Scotland, Wales and Ireland.
The promotion across England will exclude distribution to households in Liverpool, where many have boycotted the newspaper since articles it published relating to the 1989 Hillsborough football disaster.
The free paper will be published alongside the regular paid-for issue of the Sun, which usually has a pagination of around 64 pages.
The Sun's commercial team is hoping to charge about £300,000 for a full-page advertisement in the promotional copy.
By comparison, the paid for issue of the Sun, which has a circulation of 2.1m, charges about £35,000 for a full-page advert.
The move by News UK is thought to mark the first time that a national newspaper in the UK has been given out on such a scale.
German national newspaper Bild gave out 41m copies for free in 2012 to celebrate its 60th birthday.
According to the latest census figures, there are more than 22m households in England.

[bustedflush]

Oh joy! Utter joy.

[TrueBlueTerrier]

http://www.royalmailchat.co.uk/communit ... 53&t=62460" onclick="window.open(this.href);return false;

All agreed plans must factor in D2D contracts and must include the national D2D drop planned for the 12th and 13th of June.

[spen]

On a Thursday and Friday,,,,at least there not heavy days

[mdm]

You must be joki..... Oh wait i'm off that week

[Surreypostie]

Can I return mine to sender?

[doorstepped]

after what it wrote and stood by in 1989 about fellow liverpool fans and scousers there is no way I would touch that rag.

I don't care if they conduct code me for it or even sack me, I have principal's and would rather starve and have no job than deliver that shyte rag.

I would also hope that I would not be the only one who would do this.

JUSTICE FOR THE 96

[DirtyHarry]

Just what we all need, more unnecessary shyte.

[Lounge Lizard]

after what it wrote and stood by in 1989 about fellow liverpool fans and scousers there is no way I would touch that rag.

I don't care if they conduct code me for it or even sack me, I have principal's and would rather starve and have no job than deliver that shyte rag.

I would also hope that I would not be the only one who would do this.

JUSTICE FOR THE 96

Yes, in 1989 under Kelvin McKenzie's headline "THE TRUTH" the Sun did claim that " Some fans picked pockets of victims, Some fans urinated on the brave cops, Some fans beat up beat up PC giving kiss of life" but they've not "stood by" such claims and under the headline "THE REAL TRUTH" stated "We are profoundly sorry for false reports".

[JaneM]

A truly reprehensible rag.

[baldrick]

I have never bought this anti-union rag and would never do so. It will be going straight in the bin.

[Patti-Ann]

I'm on annual leave that week - but I'd miss them anyway, as I job share and my week off would start on the 12th. Talk about perfect timing

I wonder why RM have agreed for them to be delivered over two days - why not put them out on the Monday and take them with the door to doors?

[robbym]

after what it wrote and stood by in 1989 about fellow liverpool fans and scousers there is no way I would touch that rag.

I don't care if they conduct code me for it or even sack me, I have principal's and would rather starve and have no job than deliver that shyte rag.

I would also hope that I would not be the only one who would do this.

JUSTICE FOR THE 96

Well said, if us in Liverpool would have got these to deliver I would've refused along with a lot of others.

[TrueBlueTerrier]

after what it wrote and stood by in 1989 about fellow liverpool fans and scousers there is no way I would touch that rag.

I don't care if they conduct code me for it or even sack me, I have principal's and would rather starve and have no job than deliver that shyte rag.

I would also hope that I would not be the only one who would do this.

JUSTICE FOR THE 96

Well said, if us in Liverpool would have got these to deliver I would've refused along with a lot of others.

standby - it has not happened yet so I would get your Union involved - the due dates are 12/13 June 2014.

[Lounge Lizard]

I'm on annual leave that week - but I'd miss them anyway, as I job share and my week off would start on the 12th. Talk about perfect timing

I wonder why RM have agreed for them to be delivered over two days - why not put them out on the Monday and take them with the door to doors?

The Sun is a DAILY 'newspaper' and News UK probably wanted them ALL delivered on 12th June but "eighty per cent of the 22m copies will be distributed on 12 June" is probably the best that Royal Mail could offer.