Royal Mail reveal UK’s top 10 shopping towns

[TrueBlueTerrier]

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Royal Mail have revealed the top ten places hoping to beat the rush at the shops by using the web to buy their Christmas presents.

Residents of Colchester, Britain’s oldest recorded town, have been out-clicking other towns for Christmas presents this year as the run up to the festive season begins. The top 10 UK online shopping destinations are:

1. Colchester
2. Lincoln
3. Brighton
4. Norwich
5. Swansea
6. Stockton On Tees
7. Chelmsford
8. Wigan
9. Guildford
10. Bedford

To identify the top ten online shopping towns Royal Mail analysed deliveries made by Royal Mail Tracked service at over 1400 of the company’s delivery offices in the UK.

The study comes as new research also reveals that one third of UK SME online retailers have invested in Apps and other IT upgrades to make it easier for people to buy from them through their Smartphones this Christmas.

Nick Landon, Managing Director of Royal Mail Parcels, said: “Online shopping is now such a key part of the Christmas shopping experience. To help our customers at this very important time of year, Royal Mail has invested in ten pop up parcel sort centres as part of our festive operation. The parcel sort centres will increase our scale and flexibility, and enable us to handle the increased volume as effectively as possible”.

[Lounge Lizard]

I would have expected the top ten UK online shopping destinations to be London, Birmingham, Glasgow, etc.
But Royal Mail appears to define a town as an area served by one of its 1400 Delivery Offices.
So what these statistics probably reveal are that Royal Mail's ten biggest Delivery Offices are :
1. Colchester
2. Lincoln
3. Brighton
etc.

[PhilthyPhil]

I would have expected the top ten UK online shopping destinations to be London, Birmingham, Glasgow, etc.
But Royal Mail appears to define a town as an area served by one of its 1400 Delivery Offices.
So what these statistics probably reveal are that Royal Mail's ten biggest Delivery Offices are :
1. Colchester
2. Lincoln
3. Brighton
etc.

Presumably it is items delivered per DP because as you say the absolute number of items would be an irrelevent statistic

[bustedflush]

7 of these places are in the East or South East - more prosperous areas of the UK. Easy when you think about it.

[tasam]

7 of these places are in the East or South East - more prosperous areas of the UK. Easy when you think about it.

The 1 in the north-east deals with 9 postcode areas - not a small office and excessively busy with tracked.