D2D target market

[Lounge Lizard]

Are you sure you don't mean postcode district?

AA1 is district
AA1 0 is sector

in our area at least all walks in the same sector get the same D2D.

No, I know full well that
AA is area
AA1 is district
AA1 0 is sector
and that we get different Door To Doors for different SPDOs within our Postcode Sector, there being several SPDOs within the equivalent of AA1 0, recently one SPDO having half a york of Door To Doors ane we having none.
I would agree though that if as is nearly always the case, except for SPDOs, that the whole of a sector is covered by one Delivery Office then there is NO variation therein.

[arnold cheshire]

Are you sure you don't mean postcode district?

AA1 is district
AA1 0 is sector

in our area at least all walks in the same sector get the same D2D.

No, I know full well that
AA is area
AA1 is district
AA1 0 is sector
and that we get different Door To Doors for different SPDOs within our Postcode Sector, there being several SPDOs within the equivalent of AA1 0, recently one SPDO having half a york of Door To Doors ane we having none.
I would agree though that if as is nearly always the case, except for SPDOs, that the whole of a sector is covered by one Delivery Office then there is NO variation therein.

not all walks in AA1 0 will have the same d2d

[Straight4ward]

D2D blurb.PNG

We provide sophisticated targeting tools - - - apparently.
Shame then that nobody uses them.

[DirtyHarry]

D2D blurb.PNG

We provide sophisticated targeting tools - - - apparently.
Shame then that nobody uses them.

The whole thing is an elaborate sham.
The purveyors of D2D shyte will forever lie about all aspects of junk mail, they always have, they always will.
Advertising is mostly about standing back, and admiring the 'emperor's new clothes'.
Even when the emperor is, as he is always, stark bollock naked.

[wacko74]

I don't think any of the companies which send out D2D's really care how accurately they are targeted, its far and away the cheapest form of advertising for them due to the pittance that we (no longer) get paid for them anyway.