MoneySupermarket.com brings in APS Group for site's first di

[TrueBlueTerrier]

MoneySupermarket.com brings in APS Group for site's first direct mail campaign

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Price comparison website MoneySupermarket.com has appointed APS Group to undertake its first direct mail campaign.

The appointment will see the Greater Manchester marketing company tasked with both the creative and print management for the project, which will focus on the company’s car insurance customers.

David Dodd, account director for APS Group, commented: “We’re really proud to have the chance to work on this campaign, especially as this is the first time that MoneySupermarket.com has experimented with direct mail. We felt confident throughout the competitive process because of our extensive experience in the financial services industry and because of the creative ideas we were able to put forward for both this and future campaigns. We hope that this is the start of a long and successful partnership with MoneySupermarket.com.”

The above-the-line campaign has been developed by Mother London.

[POSTMAN]

That's weird,although good for us,their ad budget must be massive.

[Stormproof]

I thought the internet was going to be the death of RM, it appears it can't do without us

[fishtank]

although good for us.

Maybe...if it's us doing it.

[fishtank]

TNT has APS as a customer

So we could be delivering them with TNT skimming the profits or we might not be delivering them at all.
It's all good in the land of Royal Mail.

[glenfiddich]

TNT has APS as a customer

and dont we deliver tnt's d2d's

[fishtank]

TNT has APS as a customer

and dont we deliver tnt's d2d's

Not always.
Sometimes 12 guys pile out of the back of a 1982 Ford Transit and deliver them.

[fishtank]

Well...when i say deliver them...i really mean throw them in the general direction of the front door....and when i say front door...i really mean anywhere.