Door drops rated as 'most trusted' form of communication sur

[TrueBlueTerrier]

Door drops rated as 'most trusted' form of communication survey claims http://thedrum.co.uk/news/2011/11/21/do ... vey-claims" onclick="window.open(this.href);return false;

oors drops have been found to be the most trusted form of communication according to a new study.

Conducted by FreshMinds, the study found that 43% of consumers trusted wither a door drop leaflet or voucher over any other medium, closely followed by a radio advert at 40%. Only 7% were found to have confidence in unsolicited emails, while 5% trusts online pop-ups.

Philip Ricketts, Royal Mail’s head of strategy, sales and marketing for Door to Door, said: “If brands want to sell successfully, engendering trust with consumers is vital and this research demonstrates that door drops are good at that.

“What’s clear is that consumers are still nervous by the ‘virtual’ nature of online when it comes to trust, particularly when receiving and redeeming vouchers.”

Royal Mail is set to offer its Door-to-Door service across Christmas for the second year, which allows advertisers to deliver door drops throughout the Christmas period.

[DGP1]

Only 7% were found to have confidence in unsolicited emails, while 5% trusts online pop-ups.

And they're the idiots who end up losing money to scammers (do people really think that your penis CAN actually grow 6".....I haven't found one yet ).

Bring on the Christmas D2Ds, just less work for me.

[oypostie]

Royal Mail is set to offer its Door-to-Door service across Christmas for the second year, which allows advertisers to deliver door drops throughout the Christmas period.

How kind of them

[DGP1]

Royal Mail is set to offer its Door-to-Door service across Christmas for the second year, which allows advertisers to deliver door drops throughout the Christmas period.

How kind of them

Just means more cut offs, 8 hours work and I really don't care how they want me to fill those hours, if they want me sweeping the yard then I'll do it but only until my time is finished. Packets, Christmas cards, D2Ds, magazines, catalogues I just don't care anymore, I don't even get stressed out driving anymore, 8 hours work for 8 hours pay...........they wanted it and now they've got it.

[TeeferTiger]

Royal Mail is set to offer its Door-to-Door service across Christmas for the second year, which allows advertisers to deliver door drops throughout the Christmas period.

How kind of them

Just means more cut offs, 8 hours work and I really don't care how they want me to fill those hours, if they want me sweeping the yard then I'll do it but only until my time is finished. Packets, Christmas cards, D2Ds, magazines, catalogues I just don't care anymore, I don't even get stressed out driving anymore, 8 hours work for 8 hours pay...........they wanted it and now they've got it.

You really don't care...? Hmmm... <thinks of a few suggestions ready to phone the DO for the morning>