Royal Mail 'helping to boost integrity of B2B direct mail'

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Postal service Royal Mail has said that it is making significant progress in the fight to eliminate scams that can negatively affect customers' perception of B2B direct mail.

The comments were made in a formal statement issued by the company on Friday (July 1st), ahead of a BBC Panorama programme examining whether Britain's post network is too reliant on scam mail.

Royal Mail noted how direct marketing communications, including B2B direct mail, bring more than £16 billion to the UK economy each year.

It is therefore important that any measures taken to combat postal scams do not hamper marketers' ability to use more conventional techniques alongside their B2B email marketing and social campaigns.

"We can reveal for the first time that our work with the Metropolitan Police has resulted in almost six million scam letters being removed from the UK mail delivery network," Royal Mail claimed.

Last week, Luke Griffiths of e-Dialog told utalkmarketing.com that direct mail marketing was currently on an upward curve, with acquisition rates and cross-channel integration improving all the time.