'Greenwashing' companies forced to drop marketing claims

[Straight4ward]

By Laura Chesters
Sunday, 1 May 2011
UK corporations accused of "greenwashing" have been stopped in their tracks by a campaign led by the paper and communications industries.
Companies' marketing messages have been promoting the lower cost of electronic billing and services as a way of helping the environment but campaigners in the group Two Sides, said this was misleading and incorrect. Two Sides argue that using paper does not harm the environment as the majority of paper production is sustainable.
Of the major corporate, utilities, banking and telecoms companies targeted by Two Sides, 82 per cent have stopped issuing warnings to customers about the use of paper. HSBC and Royal Bank of Scotland are among those to have adjusted their material.
Many large businesses have been accused of various levels of greenwashing – the deceptive use of green PR or marketing in order to promote goods and services – over the past 20 years. This is thought to be the first successful campaign to change a group of companies' marketing material.
Two Sides was launched to stop companies from misleading consumers on the reasons to switch to direct debits. It was set up by a group of paper manufacturers.

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[POSTMAN]

http://www.twosides.info/" onclick="window.open(this.href);return false;

[chunk]

cant wait for sky tv mag to go electronic.

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Its actual good that the paper manufacturers are joining the debate.
Self interested concerns?
"Thats a given! but lets broaden the discussion
im tired of endless predictions of an electronic future
thats doesnt feature paper!


its hasn't materialized and "we" (the delivery system of the present) can vouch for the popularity of wood pulp.
in our ever burgeoning postal pouches.
its refreshing to hear the veiw that paper is not going away.
even from its own industry.

[glenfiddich]

cant wait for sky tv mag to go electronic.

heard sky mag going quarterly anyone know if theres any truth in it

[Big Daz]

I thought it was being dropped alltogether.

Two out of the three councils in my area are dropping their quarterly mags, a most unpleasent loss of income for RML.

[fishtank]

heard sky mag going quarterly anyone know if theres any truth in it

http://www.royalmailchat.co.uk/communit ... ly#p361539" onclick="window.open(this.href);return false;

Broadcaster BSkyB has announced that it is to scale back the frequency of its flagship Sky magazine and close two of the UK’s largest customer titles.
Sky Sports Magazine and Sky Movies Magazine, spin off’s of the broadcasters Sky Magazine, were launched in 2007 and have a combined circulation of nearly eight million copies.
Sky Magazine, distributed to 7.3m people, will itself survive the cull but its frequency will be reduced from monthly to quarterly.