Sky to close two flagship magazines

[TrueBlueTerrier]

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Sky Sports Magazine and Sky Movies Magazine are set to close in a effort to become “more efficient” according to marketing news sources.

Marketingmagazine.co.uk reports that BSkyB are also dramatically reducing the distribution of Sky Magazine from 12 issues per year to just four.

Both Sky Movies Magazine and Sky Sports Magazine have a combined circulation of 8 million copies and are published every two months, says brandrepublic.com. The three magazines have the biggest per-issue circulation in the UK, shead of other free titles for Asda and Tesco.

Sky intends to replace the issues with a weekly e-mail, “which will provide programme highlights and links to the latest Sky content currently found in the print title.

A Sky source has described the move as a ”more efficient way to stay in touch with Sky homes” and said digital communications “offers more immediacy, engagement and interaction”.

The closure of the magazines and reduction of circulation is thought to put at least 20 jobs at risk, although it is believed that 12 jobs will be created for their new digital offering.

Unfortunately, the costs of magazine production have increased. Paper prices have risen and Royal Mail has justs ecured approval to raise its bulk mail prices this year

[RedBagMan]

Yikes ....