Dare wins £12 million Post Office advertising account

[TrueBlueTerrier]

http://www.campaignlive.co.uk/news/1049 ... g-account/" onclick="window.open(this.href);return false;

The Post Office has appointed Dare to handle its £12 million advertising business.

The previous incumbent Mother resigned the business mid-way through the pitch process, citing "internal conflict" at the Post Office as a factor behind the decision.

Dare, which relaunched this month following its merger with sister Cossette agency MCBD, will hold the contract for a three-year period, and will be responsible for handling all of the Post Office's TV advertising, as well as the creative development and production of its radio, outdoor, press and digital work.

Mother first won the advertising for the Post Office in March 2007, following a pitch against Grey London and DDB UK.

[TrueBlueTerrier]

The previous incumbent Mother resigned the business mid-way through the pitch process, citing "internal conflict" at the Post Office as a factor behind the decision.

[Straight4ward]

Dan Dare & The Mekon?

[DGP1]

It's Dare