RM announces DM sale to help advertisers try new campaigns

[TrueBlueTerrier]

Royal Mail announces DM sale to help advertisers try new campaign tactics

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Royal Mail today announced its second DM Sale to encourage advertisers to try new direct mail tactics to boost the performance of their marketing campaigns.

The 20 per cent discount, available on new or additional mail volumes throughout March and April 2011, follows the success of Royal Mail’s first-ever DM Sale earlier this year.

And new for the 2011 DM Sale is the opportunity for marketers to receive a discount when they try even more creative campaigns in a larger size or with samples.

Mark Thomson, Media Director at Royal Mail, said: "Direct mail is back, pure and simple. It has regained its position as the consumer’s favourite direct marketing channel because people love to receive well targeted, well crafted advertising mail.

"And for the advertiser, direct mail’s ROI is performing better and better and the discounts in this sale will help them to benefit from its increasing power even further."

He added: "Direct mail works well by itself but it is also a fantastic partner for other media, improving the performance of TV, press, outdoor and digital campaigns.
This sale will allow us to help advertisers and agencies to try new tactics and reach a wider audience than they would ordinarily target."

The DM Sale offer provides a 20 per cent discount on new or additional Mailsort 3 or Sustainable Mail 3 Letter and Large Letter format items.

Advertisers who want to take advantage of the DM sale will be required to complete their application by 15 April 2011. The offer applies to any organisation willing to increase direct mail volumes above normal levels for March and April 2011 compared to previous years. Applications can be made via http://www.royalmail.com/rmsale" onclick="window.open(this.href);return false; or by contacting their account manager.

ENDS

Issued on behalf of Royal Mail by Eulogy!
Tel: 020 7927 9999
Email: royalmail@eulogy.co.uk

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[rhino49]

When I saw that headline I thought "Things must be getting bad if they are selling off our boots"

[oypostie]

Great. Once again they've done it doing a period that's already heavy with mail. Why not do something sensible and offer a discount for extra during a quiet period like the summer

[DGP1]

Great. Once again they've done it doing a period that's already heavy with mail. Why not do something sensible and offer a discount for extra during a quiet period like the summer

because they don't think like that, they couldn't organise the proverbial

[Lounge Lizard]

"throughout March and April 2011" - perhaps that's because they know we'll be a bit busy next month