TNT Post and Royal Mail team up to boost DM

[POSTMAN]

http://www.marketingweek.co.uk/news/tnt ... 94.article" onclick="window.open(this.href);return false;

Rivals Royal Mail and TNT Post are looking at ways that they can work together to develop initiatives that will increase the use of direct mail.

The two have launched a number of independent initiatives to stimulate the use of direct mail but are now exploring what they can do in collaboration to further increase the use of the channel and improve return on investment for clients.

TNT Post and Royal Mail compete in the collection and sorting of addressed mail and both operate in the unaddressed UK door-drop marketing sector.

TNT Post is one of Royal Mail’s biggest customers for addressed and unaddressed mail because of Royal Mail’s exclusive right to deliver mail over the last mile from local sorting offices.

Lieneke Happel, marketing and customer services director of TNT Post, says working together is to their mutual benefit.

She adds that collaboration will help “improve standards, increase the use of direct mail and make it viable for businesses to spend more” on the channel.

Royal Mail recently created a team of 30 direct mail consultants to offer advice on targeting and planning campaigns in a bid to increase marketers’ use of the channel.

It also launched a “DM Sale” at the start of the year offering reduced rates for new and additional mailings.

TNT Post also recently expanded the range of services it offers direct marketers when it launched adMail, which promotes “best practice in data management” through suppression of customer data against consumer and business data files.

Royal Mail did not respond to requests for comment.

[andy2007]

This isn't the first joint venture, between RM and TNT: http://www.springglobalmail.ca/en/About_Us/" onclick="window.open(this.href);return false; And I sincerely hope that they don't resort to the same methods again! For those who don't know about Spring Global, have a look at this: http://www.thinkjessica.com/" onclick="window.open(this.href);return false;

Now I seriously doubt that they'd be able to do the same thing with D2D. But it just gives you an idea of what happens, when these two companies get together.

[Guevarista]

Andy... That's truly frightening! Just goes to show the depths of depravity RM have sunk to!

Further to the D2D issue, I and others, have already pointed out the nefarious link between RM, TNT, The Leaflet Company et al regarding co-ordinated delivery of D2D items, on this very forum. When 2010 and beyond-a-joke was on the table, we tried to make our fellow posties aware that the lifting of the D2D cap would merely allow these parasites to open the floodgates to back breaking and prep time consuming numbers of junk items - the reason being that we have now become a cheaper option than the local paper boy/girl, or person seeking a bit of 'pin money' to supplement their meagre income/benefits.

I brought the point up at an area CWU meeting to discuss the merits of the agreement, and was shot down by local, regional and national reps, who insisted: 'There will be no immediate substantial increase in D2D workload'. I think we've all since realised the naivity of that claim!

[andy2007]

And that's exactly the problem. They put profit ahead of everything else, including morality, when they get together! I know that RM often treat us badly, but at least they don't sink as low as Spring Global does. But put them together with TNT, and things go downhill fast.