Worldwide direct mail spend predicted to grow

[TrueBlueTerrier]

http://directmarketing.thomsonlocal.com ... ryId=83782" onclick="window.open(this.href);return false;

The amount of money firms dedicate to direct mail marketing activities is expected to grow significantly in the coming years, it has been claimed.

According to research firm Global Industry Analysts, the global marketing expenditures for direct mail will reach $25.45 billion by 2015.

A report by the company puts this down to a number of benefits direct mail has over other forms of marketing in the digital age.

For example, it claims that customers often treat direct mail in higher regard than more transient forms of marketing.

Furthermore, it is often more personalised and is better at reaching those on low incomes.

In addition, it can be used to supplement digital campaigns, it is claimed.

"The direct mail advertising market will also stand to benefit from the growing importance of one-to-one interactive marketing and its role in effectively engaging thousands of prospective customers on a personal level," says the report.

A recent study commissioned by Royal Mail found that direct mail can produce greater stimulation in certain parts of the brain, such as those to do with social awareness, than digital marketing.ADNFCR-898-ID-800038635-ADNFCR

[BELIAL]

"The direct mail advertising market will also stand to benefit from the growing importance of one-to-one interactive marketing and its role in effectively engaging thousands of prospective customers on a personal level,"

Going forward ,we will ,in the round, be looking to optimise the functionability of our relationship cementation development product capability

A recent study commissioned by Royal Mail found that direct mail can produce greater stimulation in certain parts of the brain

With the amount we will be handling, RM will soon be employing 100,000 Einstein's

[oypostie]

A recent study commissioned by Royal Mail found that direct mail can produce greater stimulation in certain parts of the brain, such as those to do with

finding the rubbish bin

[DGP1]

effectively engaging thousands of prospective customers on a personal level

I've been doing that for years...............and haven't been caught yet

[POSTMAN]

I get stimulated by certain catalogues i deliver,but it's not in the brain.

DV,DG,see you in the naughty room.

[music4essex]

LOL you guys are cracking me up,
Essex mum

[BELIAL]

Bravissimo

[DGP1]

Bravissimo

Postman: Please return to sorting office if unable to deliver