Brain studies reveal benefits of direct mail

[TrueBlueTerrier]

http://directmarketing.thomsonlocal.com ... ryId=83780" onclick="window.open(this.href);return false;

Direct mail can still be a very effective form of marketing despite the advent of digital, it has been claimed.

Furthermore, according to an article by the Royal Mail's media director Mark Thomson for Marketing Week, this can be proved by studying the way direct mail affects the brain.

"Neuroscience experiments support the theory that direct mail creates significantly longer-lasting impressions on certain areas of the brain compared to digital marketing, and could consequently have a greater impact on a brand’s bottom line," he writes.

Mr Thomson points to research commissioned by Royal Mail in which participants were shown prompts of physical direct mail and advertising in a digital format and their opinions on the products shown to them.

It was found that certain parts of the brain, largely those associated with visual and spatial awareness, generated more activity when presented with tangible pieces of direct mail.

A recent report from the Direct Marketing Association found that direct marketing generates £205 billion in sales annually.

[stokes11eg]

EH? what a load of tosh!

[DirtyHarry]

Mark Thomson, a berk's, berk.

[clashcityrocker]

Mr Thomson points to research commissioned by Royal Mail

Is there any way of finding out how much RM paid for this "research" into the reaction of the brain to the stimulus of direct marketing?

[Thunderthighs]

I think they CAN affect the brain...

Ever been smacked around the head with a bundle of D2D's ?!

[stokes11eg]

Direct mailing is playing an important role in business marketing. It is the only medium of marketing through print media. Direct mail allows you to physically place your message in your customers' hands and encourage interaction.
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Direct mail Toronto

We

Direct mailing is playing an important role in business marketing. It is the only medium of marketing through print media. Direct mail allows you to physically place your message in your customers' hands and encourage interaction.
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Direct mail Toronto

And then the customer places the stuff in the bin LOL! That's the only interaction that occurs!

[TrueBlueTerrier]

[quote="huntpeter"]Direct mailing is playing an important role in business marketing. It is the only medium of marketing through print media. Direct mail allows you to physically place your message in your customers' hands and encourage interaction.
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Banned - placing link to commercial website without permission

Also his IP brought up some interesting info:

descr: Near Petrol Pump

[POSTMAN]

Direct mailing is playing an important role in business marketing. It is the only medium of marketing through print media. Direct mail allows you to physically place your message in your customers' hands and encourage interaction.
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Banned - placing link to commercial website without permission

Also his IP brought up some interesting info:

descr: Near Petrol Pump