What might have been: 1970 England World Cup stamp discovered

As holders, England went in to the 1970 World Cup with a degree of confidence. Such optimism was matched by the Royal Mail which decided to commission a stamp to commemorate the team's imminent victory...
The design for the never-used stamp, by prolific stamp designer David Gentleman (see his work here), has recently been uncovered by the British Postal Museum & Archive.
As holders, England went in to the 1970 World Cup with a degree of confidence. Such optimism was matched by the Royal Mail which decided to commission a stamp to commemorate the team's imminent victory...
The design for the never-used stamp, by prolific stamp designer David Gentleman (see his work here), has recently been uncovered by the British Postal Museum & Archive.
The unused 1970 designs were discovered by archivists at the British Postal Museum & Archive during, conveniently enough, its London 2010: Festival of Stamps (see here).
It is not known whether the Royal Mail has made similar plans for this year's tournament.
