Direct marketing industry flocks to RMs mail media centre

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Direct marketing industry flocks to Royal Mail’s mail media centre in first year following launch

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Royal Mail today revealed that the industry resource it developed for marketers a year ago has proved a hit with more than 4,000 registrations.

mmc.co.uk was launched to provide insight, training and innovation for marketers and help them make the most of direct mail in their integrated marketing campaigns.

And reaction has exceeded all expectations with marketers and agencies representing advertisers responsible for more than a third (36 per cent) of direct mail spend now signed up.

The site has garnered total membership exceeding initial target registration by 146%. The number of advertisers using the site is also increasing month on month, and 73% of the top 15 advertising agencies are registered to the site.

Aimed at the UK’s top 3,000 advertisers and 500 key agencies, the online resource serves to reinforce the value of direct mail in the current communication mix and demonstrate how it can boost results.

mmc.co.uk showcases examples of great creative, provides expert advice from industry authorities on how to maximise return on investment and features all the latest industry research from a variety of independent sources, including Nielsen.

The site is free to view and subscribers can register to receive all relevant updates. Content is regularly updated, ensuring that anyone considering direct mail has immediate access to all the latest solutions and statistics.

Royal Mail continues to develop the resource to include new features such as monthly trackers, increased expert commentary and the latest web functionality applications.

Antony Miller, Head of Media Development at Royal Mail, said: "We are delighted with the success of mmc.co.uk in its first year. The site receives high levels of traffic and has so far exceeded all our expectations. The number of registrations by advertisers and agencies reflects the fact that the site caters for all our target audiences. It also highlights the continued strength of direct mail in the communications mix.

"We will continue to grow and improve the site, refreshing content on a regular basis to make it the one-stop resource for all direct marketing needs."


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