LONDON - The Royal Mail and Microsoft Advertising are today launching a bespoke Royal Mail hub to promote its range of stamp issues to a new, younger audience.
The Royal Mail hub will include stamp facts, alongside a variety of quizzes and polls.
The six-figure deal will see a bespoke Royal Mail hub launch today, backed with a five-month campaign running through until the end of March.
The UK-specific hub will sit across several MSN channels, including homepage activity, and will be supported by specially-created editorial content which will be used as the primary hook to engage users. Microsoft will refresh content around the hub as new stamps are released.
The campaign and aims to extend the appeal of stamp collecting beyond the traditional 65+ demographic by targeting 25-44 males.