Postal gold buying service launched

[TrueBlueTerrier]

http://www.telegraph.co.uk/finance/fina ... nched.html" onclick="window.open(this.href);return false;

UK residents can now send broken or unwanted gold jewellery through the mail and receive its cash value in return.

Cash4Gold, which pioneered the gold buying service in the US, is launching in the UK with what it claims to be one of the "biggest direct response advertising campaigns in the UK's history".

The company has been successful in the US, where 800,000 people have used the service since it was launched two years ago. It now employs 300 people and receives more than 1,700 oz of gold per day, with 94pc of respondents accepting its cash offer.

Jeff Aronson, founder and chief executive of Cash4Gold, said: "With times being tough in the UK, just as they are in the US, we know people are hurting and look forward to providing them with a way to turn broken or unwanted items into cash. Many people may not realise that they can sell items which otherwise would just collect dust lying around the house."

Cash4Gold plans an extensive advertising campaign, similar to its launch in the US. The company made history when its TV advertisement featuring rapper MC Hammer became the first from a direct response company to be aired during the Super Bowl. By the end of this year, the company expects to be the UK's largest direct response advertiser, with spots airing in dozens of television, radio, online and print outlets.

The company also makes offers to celebrities and governments to garner publicity. The company has recently offered to buy America's entire national gold reserves for $240bn (£147bn) and it has also offered cash for Padraig Harrington's British Open trophy for its melt value.

In the UK, Cash4Gold will operate out of a high-security processing facility in Sheffield.

"We look forward to playing a positive role in helping boost Sheffield's economy, hiring local workers and becoming active in the city's business community," said Mr Aronson.

[Scarlet Pimpernell]

They've been doing that for a while now. I think it's about a month since I first saw one of their adverts. But do they use SD, or do you just have to gamble?

[stokes11eg]

Is he in heave.? or is he in hell--
no--he works for Royal Mail! Sorry--just could not resist it!

[dvbuk55]

Is he in heave.? or is he in hell--
no--he works for Royal Mail! Sorry--just could not resist it!

That damned elusive - online pawnbrokers?

[stokes11eg]

Yes,and you know what they display, don't you? well M'dear, this being Sunday., i positively REFUSE to become involved in smutty innuendo, so there.have a nice day.

[Fluke]

I kid you not but when I glanced at the title, I thought it said "Postal gold bullying service launched". I kid you not!

[dvbuk55]

Yes,and you know what they display, don't you? well M'dear, this being Sunday., i positively REFUSE to become involved in smutty innuendo, so there.have a nice day.

Well now that it is MONDAY - are you going to tell us what it is they display stokesy - or is this some other religious nono.

[stokes11eg]

Well--they are spherical and gold.

[TrueBlueTerrier]

Well--they are spherical and gold.

what is he pawning (had to be careful of the spelling there)

[stokes11eg]

Well, I never! I do not know how I. a very respectable wumman-past her prime--got mixed up in all this!and i hope you are not suggesting this is you-True Blue!

[TrueBlueTerrier]

Well, I never! I do not know how I. a very respectable wumman-past her prime--got mixed up in all this!and i hope you are not suggesting this is you-True Blue!

In my dreams maybe.

[DGP1]

Hey...............................how'd you get my picture

[dvbuk55]

Hey...............................how'd you get my picture

They aren't golden dgp, that's rust The trunks would be a bit on the small side for me

[DGP1]

Hey...............................how'd you get my picture

They aren't golden dgp, that's rust The trunks would be a bit on the small side for me

So that's the reason they call you the elephant man and it's true that during this Mon£ygeddon I've had to downsize to steel balls

[dvbuk55]

Hey...............................how'd you get my picture

They aren't golden dgp, that's rust The trunks would be a bit on the small side for me

So that's the reason they call you the elephant man and it's true that during this Mon£ygeddon I've had to downsize to steel balls

No - it's my big ears - you could have them gilded you know but for Gods sake don't get confused with gelded - or it would be a job in the harem for you