Royal Mail "Realmoji" by M&C Saatchi

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Don't be that guy who proposes to his girlfriend with a ring emoji - a new Royal Mail campaign, by M&C Saatchi, aims to make communications more meaningful in the digital age.

After a woman wishes her friend happy birthday with emojis, Royal Mail helps her make a grand gesture by delivering real-life versions of emojis as gifts, including red high heels and a unicorn costume. The ad was created by Robert Graves-Morris and Dipesh Mistry, and directed by Simon Ratigan through HunkyDory.