Amazon and UK Government Aim for the Sky with Partnership on Drones

[TrueBlueTerrier]

Amazon.com has added a news release to its Investor Relations website.

Title: Amazon and UK Government Aim for the Sky with Partnership on Drones

Date(s): 25-Jul-2016 7:01 PM

For a complete listing of our news releases, please click here

New Program Will Explore the Safe Use of Drones for Delivery

SEATTLE--(BUSINESS WIRE)--Jul. 25, 2016-- (NASDAQ:AMZN) - Amazon has today announced a partnership with the UK Government to explore the steps needed to make the delivery of parcels by small drones a reality, allowing Amazon to trial new methods of testing its delivery systems.

A cross-Government team supported by the UK Civil Aviation Authority (CAA) has provided Amazon with permissions to explore three key innovations: beyond line of sight operations in rural and suburban areas, testing sensor performance to make sure the drones can identify and avoid obstacles, and flights where one person operates multiple highly-automated drones.

"The UK is a leader in enabling drone innovation - we've been investing in Prime Air research and development here for quite some time," said Paul Misener, Amazon's Vice President of Global Innovation Policy and Communications. "This announcement strengthens our partnership with the UK and brings Amazon closer to our goal of using drones to safely deliver parcels in 30 minutes to customers in the UK and elsewhere around the world."

This ground-breaking work will help Amazon and the Government understand how drones can be used safely and reliably in the logistics industry. It will also help identify what operating rules and safety regulations will be needed to help move the drone industry forward.

"Using small drones for the delivery of parcels will improve customer experience, create new jobs in a rapidly growing industry, and pioneer new sustainable delivery methods to meet future demand," said Misener. "The UK is charting a path forward for drone technology that will benefit consumers, industry and society."

As the UK's aviation safety regulator, the CAA will be fully involved in this work to explore the potential for safe use of drones beyond line of sight. The outcomes of these tests will help inform the development of future policy and regulation in this area.

"We want to enable the innovation that arises from the development of drone technology by safely integrating drones into the overall aviation system," said Tim Johnson, CAA Policy Director. "These tests by Amazon will help inform our policy and future approach."

Amazon Prime Air

Prime Air is a future delivery system from Amazon designed to safely get packages up to 5 pounds to customers in 30 minutes or less using small drones. For more information on Prime Air, visit http://www.amazon.com/primeair" onclick="window.open(this.href);return false;.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit http://www.amazon.com/about" onclick="window.open(this.href);return false;.



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Source: Amazon.com, Inc.

[fishtank]

Two things.
The paranoia people feel about their privacy/kids and the danger of using drones for weapons ordinance deployment.

This is a non starter despite some short sighted nerds wetting themselves over the prospect of playing games consoles for a living, you fly a drone over my property, I'm taking it down.

Duhaime's Law Dictionary

Cuius Est Solum Ejus Est Usque Ad Coelum Et Ad Inferos.
Whoever owns the soil, it is theirs up to heaven and down to hell.