Royal Mail digital comms head quits for Ketchum

[TrueBlueTerrier]

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The Royal Mail's head of digital communications and communications planning Abby Guthkelch is leaving in April to join Ketchum.

Ketchum has appointed Guthkelch as head of digital and social media in the UK and she will take up the post in May.

She will report to Denise Kaufmann, partner and managing director of client service, and Stephen Waddington, European digital and social media director.

Ketchum has not had a digital head since the departure of Mo Lishomwa in September to join Adobe, which was followed by the arrival of Waddington.

Guthkelch has been in her current role for two years, helping to modernize the postal service’s 58-person comms team and overseeing the development and execution of internal and external comms programmes.

Her previous experience includes roles as account director at online agency RE Systems and joint investor relations and digital comms handler at property company Land Securities.

Kaufmann said: ‘Abby combines first rate social and digital communication expertise with the knowledge and frontline experience of helping brands modernise their communications.’

[Lincox]

Is she the one that produced the,

'The local delivery team and I are committed' slogan

Now she has installed this and earned mega bucks, time to go to pastures new and dream up another multi million pond slogan.

[DGP1]

Does this mean RMTV will be going?

[UnhappyGremlin]

Pretty sure that RMTV will be going into privatisation overdrive very soon. As will WTLL sessions, assuming your line manager bothers with them.