The official top 20 Business Superbrands for 2013 are:
• Meanwhile in the highly-competitive delivery services category, FedEx continued to lead in 15th place, with Royal Mail – a new entry to the top 20 – at 17th, and DHL in 20th place.
1. Apple
2. British Airways
3. Google
4. Visa
5. Virgin Atlantic
6. IBM
7. Shell
8. Microsoft
9. London Stock Exchange Group
10. MasterCard
11. BP
12. BT
13. Bosch
14. Samsung
15. FedEx
16. Rolls-Royce Group
17. Royal Mail
18. PayPal
19. GlaxoSmithKline
20. DHL
I Wrote-During Covid-Which is still relevant now
It's good to get these types of threads, the ridiculous my manager said bollox, so we can reassure ourselves that while the world is falling apart, Royal Mail managers are still being the low-life C***S they have always been. My BFF Clash The daily grind of having to argue your case with an intellectual pigmy of a line manager is physically and emotionally draining.
It's bollocks.
We don't even appear in the list of business to consumer brands but if you look at the list it gives you an idea of the kind of dodgy selection process used.
1. Rolex
2. Apple
3. Microsoft
4. British Airways
5. Coca-Cola
6. Google
7. Hilton
8. Heathrow Airport
9. Kellogg’s
10. Mercedes-Benz
11. BMW
12. Heinz
13. BBC
14. Facebook
15. Lego
16. Disney
17. Marks & Spencer
18. BP
19. Dulux
20. Nescafé
The Centre for Brand Analysis (TCBA) manages the
research process for all Superbrands
TCBA works for brand owners and also provides
intelligence to agencies and other organisations
