Royal Mail appoints Jonathan Harman as MD of MarketReach

[TrueBlueTerrier]

Royal Mail appoints Jonathan Harman as MD of MarketReach http://www.thedrum.com/news/2012/09/17/ ... IXkr00X.99" onclick="window.open(this.href);return false;

Royal Mail has announced that Jonathan Harman will be joining Royal Mail Group as Managing Director of MarketReach on 1 October 2012. Reporting to Chief Customer Officer Mike Newnham, Harman is briefed with building a profitable and sustainable marketing mail business for Royal Mail.

Harman joins from Aimia, the owners of the Nectar customer loyalty programme. He is also a former CEO of WPP’s RMG Connect and MD of Omnicom’s Claydon Heeley.

Harman said: “Mail is a proven and powerful tool for advertisers wanting to build customer relationships and I look forward to making this case strongly.”

Launched in July, MarketReach is a new initiative to provide companies and their agencies with a full suite of mail solutions to grow their businesses. Using a mix of in-house experience and external expertise, MarketReach provides planning, data, creative and design solutions through to print, delivery and response evaluation.

[R@YAL F@IL]

12 lots of D2D comes to mind

[oypostie]

12 lots of D2D comes to mind

Not unless they cut the prices. I now regularly have competitors delivering on my round and looking at their prices they charge about half the price of Royal Mail

[DGP1]

12 lots of D2D comes to mind

Just means less letters to deliver, they could give me 100 of them and it wouldn't annoy me, 8 hours work for 8 hours pay

[R@YAL F@IL]

12 lots of D2D comes to mind

Just means less letters to deliver, they could give me 100 of them and it wouldn't annoy me, 8 hours work for 8 hours pay

Hmm did not look at it that way