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Swiss Post to offer more services at post offices

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Swiss Post to offer more services at post offices

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Swiss Post is expanding selected post offices to enhance its sales network of over 3,600 access points and to focus even more strongly on customer needs

Swiss Post is substantially expanding its offering at selected post offices to enhance its sales network of over 3,600 access points to focus even more strongly on customer needs.

At these integrated post office locations, Swiss Post plans to launch a fresh new look with open counters, a shop featuring brand-name articles, as well as consulting areas for postal products and financial products from PostFinance. This will enable Swiss Post to strengthen its presence at high-traffic locations and provide a full range of services under one roof.

The first three new-style post offices are set to open in Horgen, Martigny and Köniz in autumn 2011. By 2012, Swiss Post will be offering customers a modern shopping experience in ten locations at an investment cost of CHF 40 million. If the concept is a success, Swiss Post plans to implement a second phase of twenty more of the new-style post offices by 2014, with an investment volume of CHF 80 million.

At the same time, Swiss Post is looking to improve its service offering in urban areas with a range of access points tailored to specific customer behaviour. PostFinance has enjoyed strong growth in recent years and the sale of financial products is attracting increasing interest among Swiss Post customers. Swiss Post has now decided to enhance an initial ten post offices by offering consulting areas for financial products. It has also created a modern, customer-oriented look for these post offices.

Swiss Post‘s aim is to provide its customers with a new shopping experience at post offices by providing a full range of postal and financial services under one roof. Customer advisors will be on hand to offer expert assistance with all issues.

At the integrated Swiss Post locations, customers will be served in four different areas arranged around an open, friendly waiting area. The post office counter will offer visitors traditional logistics services, as well as payment options. Customers with an interest in PostFinance products will be welcomed at a quick advice counter and then offered in-depth advice in private offices. This will enable PostFinance to expand its sales network and offer its largely independent customers further points of contact should they require advice. The fourth area will be a shop featuring a selection of non-Swiss Post brand-name articles.

The modern post offices will enable Swiss Post to enhance its sales network and focus even more strongly on customer needs. Swiss Post will serve all customers at the access point best suited to their requirements. By using agencies, Swiss Post maintains a presence at attractive locations with generous opening hours. Some even open on Saturdays and Sundays.

Thanks to the home-delivery service, customers can carry out key transactions right on their doorsteps. In urban districts with a large number of companies, Swiss Post now offers counters exclusively for business customers, where packages and letters can be handed in for mailing.

To reinforce its customer orientation, Swiss Post is currently looking into implementing a combination of these various concepts. In urban centres, a mixture of integrated Swiss Post locations, post offices, agencies and access points for business customers could meet all of the diverse needs in the right localities. Swiss Post will always develop this type of new concept in close cooperation with the local authorities and provide relevant information at a suitable time.

Swiss Post boasts one of the densest networks of access points in the world. As of 31 August 2010, it operated 3,607 customer access points with 2,319 post offices and agencies, 1,181 home-delivery services, 103 PickPost collection points and four internal mail solutions. Swiss Post has created an additional 80 or more access points since 2005 alone.
Source: Swiss Post
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