New Royal Mail online solution refines D2D targeting

[POSTMAN]

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An online service allowing marketers to take a more intelligent approach to unaddressed mail campaigns was unveiled today by Royal Mail, reinforcing the business’s commitment to improved targeting, relevance and effectiveness.

Customer Finder is now available online to help businesses find and target new consumers or business clients more easily and efficiently, ultimately increasing ROI. The web-based service showcases functionality including choosing targets, granular search criteria, and building maps and reports.

Royal Mail Door to Door’s precision targeting solutions - which are free to customers - combine a suite of tools to enable advertisers to more effectively identify potential customers and improve the success of a campaign.

Royal Mail Door to Door can provide additional help to customers by further tailoring their campaign data to meet their specific requirements. For example, national and regional TV or radio advertising can now be supported by leaflet drops delivered only to residents living within those specific areas to create a fully integrated campaign.

The targeting can also focus on potential customers who live within a specific distance - both in miles and driving time - from the customer’s business.

Philip Rickets, Head of Door to Door Strategy, Marketing and Sales at Royal Mail, said: "We are committed to helping large and small businesses reach out to customers using our unaddressed mail service in as targeted, relevant and effective a way as possible, and Customer Finder extends our ability to do that.

"Door to Door is an effective way for companies to advertise their products and services, and this development will help them get even more from their budgets and reduce waste by helping them reach out to their intended audiences. Making Door to Door even more effective, and improving the relevance of items consumers receive, will also enable us to increase our market share in a responsible way."


Ends

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[POSTMAN]

Now as you know and it probably pisses you off but i'm a fan of the shite,but didn't RM say there would be NO NEW CONTRACTS and that they would just be getting current contracts off the competition.

[ashadd]

Have you heard the local radio adverts aswell?

[POSTMAN]

Yep regarding the radio ads,I get emails from customers wanting to order.

[Big Daz]

It looks like a way of showing how we are better than the competition and to encourage customers to switch.


RML are wanting to see switches to mail products for advertising,so I suppose some of this may manifest as DTD as well as normal mail.