The pipes of peace

[TrueBlueTerrier]

http://www.marketingweek.co.uk/the-pipe ... 65.article" onclick="window.open(this.href);return false;

The Royal Mail and the Communication Workers Union’s Christmas truce does not have the same resonance as the temporary cessation of frontline hostilities between Allied and German troops on Christmas Day 1915, but it will provide some relief for those direct marketers and online retailers reliant on the postal service.

However, the announcement that there will be no further strikes this side of 2010 had appeared unlikely in the days before the ceasefire.

The CWU was busy promising legal action over the Royal Mail’s recruitment blitz, while the Royal Mail took out full page advertisements in the press calling on CWU members to “support the talks”.

Despite the prickly public exchanges, it appears that concessions have made by both sides and for Christmas and the new year at least, there is peace on earth and goodwill to all posties and postal chiefs.

Welcome news to charities and financial services firms in particular, both of whom traditionally launch major mailing pushes in the new year to tap into the culture of resolution and review.

[jim1911]

I dont think this cease fire will do much for the average postie though. :cfo :cfo

[DGP1]

I thought the Christmas day truce was in 1914 but now to annoy people http://www.youtube.com/watch?v=NVK_mJrLbmY" onclick="window.open(this.href);return false;

[brothermagrew]

The "Christmas truce" is a term used to describe several brief unofficial cessations of hostilities that occurred on Christmas Eve or Christmas Day between German and British or French troops in World War I, particularly that between British and German troops stationed along the Western Front during Christmas 1914. In 1915 there was a similar Christmas truce between German and French troops, and during Easter 1916 a truce also existed on the Eastern Front.