Royal Mail is using the mail channel itself to inform every UK household about changes to second class post deliveries.
The postal operator said the A5 door drop leaflet about the Universal Service Obligation (USO) reforms are being sent to every household in the UK.
The company’s website states that up to 30 million households can be reached with door drops.
While Royal Mail said it could not share details of the printer and job for commercial reasons, Phil Ricketts, wholesale commercial director at Royal Mail, told Printweek: “Our Door to Door service cuts through like few other marketing channels.
“Across the UK, 83% of door drops are engaged with, making it a highly effective way to raise awareness and reach prospective customers.”
Q1 2026 data from JICMail found that the average door drop was interacted with three times over a 28-day period, while the average lifespan in the home was 5.6 days, and the average door drop was looked at for 57 seconds.
Royal Mail’s new door drop leaflet has been sent to lay out the changes to second class post under the USO reforms.
It states: “Over the coming months you may notice a change to how we deliver 2nd Class letters. It’s part of our effort to offer a more reliable and sustainable service shaped around how our customers send today.”
It explains that second class letters and cards will now be delivered every other weekday, with second class mail no longer delivered on Saturdays although the aim is to get it to the recipient within three weekdays.
It then confirms that Royal Mail will continue to deliver parcels up to seven days a week and first class mail six days a week.
“We understand the important role mail plays in keeping you connected with the people and organisations in your life. These changes to our second class service – as fewer letters are being sent these days – will help us focus on delivering for you in a more consistent and dependable way.”