Royal Mail Hits TV Screens With New Campaign

johnnyp · Post by **johnnyp** » 30 Sep 2008, 09:05

http://www.hellmail.co.uk/postalnews/te ... 1&zoneid=3
Royal Mail Hits TV Screens With New Campaign

29 September 2008 by Steve Lawson - © Hellmail.co.uk

Royal Mail has launched a new advertising campaign to boost business sales. Created by Abbott Mead Vickers, famous for the Guinness "Good things come to those who wait" campaign, the ads focus on the growth partnership between Royal Mail and emerging businesses.

The new TV ad can be seen at:

http://link.brightcove.com/services/lin ... 1825726450

The new ad campaign, thought to be one of the biggest marketing campaigns by Royal Mail in some years, will appear on TV, national press, and via the internet.

Earlier this year, Royal Mail launched a new product called the 'Matter Box', aimed at informing marketing departments about the merits of physical rather than virtual marketing with a free box of goodies containing branded items.

© Hellmail.co.uk - Postal Industry News

pickaname · Post by **pickaname** » 30 Sep 2008, 16:24

RM are bankrupt so decide to piss money away on a, lets face it, really crap ad campaign that says nothing to the customer, save to visit a website...nice one!

Stormproof · Post by **Stormproof** » 30 Sep 2008, 18:00

This one is just as bad http://uk.youtube.com/watch?v=qMkEGf22L ... re=related
Bring back the old tacky adverts http://uk.youtube.com/watch?v=G5w_wO6KURU

DGP1 · Post by **DGP1** » 30 Sep 2008, 19:03

Special Delivery - On time, all the time

Not in my office

Post by **dvbuk55** » 01 Oct 2008, 18:12

disgruntledpostie1 wrote:Special Delivery - On time, all the time

Not in my office

I'd like to see the office which IS getting the SDs out and delivered by the time stated. Ours certainly aren't and there doesn't seem to be any sort of rush to rectify the situation.

BELIAL · Post by **BELIAL** » 01 Oct 2008, 19:15

'the ads focus on the growth partnership between Royal Mail and emerging businesses"

Now I know I'm laying myself wide open to accusations of undue negativity, but...
At a time of the collapse of the worldwide financial system, with country after country entering recession (including our own),with UK consumer and business confidence at an all time low and UK manufacturing reporting the biggest ever drop in outpput and orders since records began, RM wastes mega bucks on a marketing exercise for a non existent market. Think I may have to question the commercial acumen of those who took this decision unless it's aimed at bailiffs and repo men