Changing barcodes

Over the past few months, we have been asking many of our parcels customers to change the way they label their parcels. We want them to use a 2D barcode (pictured), rather than 1D, or no barcode at all.
We’re asking them to do this as part of our plans to track significantly more parcels by the end of the year.
We have had a number of successes so far with many of our customers making the change, and we are working with Post Office to ensure parcels sent from there are also barcoded in the new format.
Challenge
We have to work with all 20,000 of our customers who are currently putting sticky labels on parcels that haven’t got a barcode.
There will be people who are very hard to convince. And that’s our challenge. We have a great story to tell. We have to convince them to make the changes today, so they can reap the benefits in the future.