It's verbal Polyfilla.
If you have a hole in your understanding of a particular subject you fill it with non-statements.
When a Premiership footballer pops up on T.V. and someone asks him a tough question like how do you think the game went? they use fillers like "at the end of the day","to be fair" and "there are no easy games".
Managers love non-statements because they mean nothing so they can't get them wrong.
Obviously WCM pillars do too.
If you take a non-statement like "We are looking to horizontally expand at pace going forward" it means absolutely nothing.
It means much the same if you just jumble the words about "We are going to pace and expand looking forward and horizontally".
It's booooollllloooooocks.
