ALMOST HALF OF UK ADULTS HAVE BEEN RECEIVING MORE PARCELS DURING THE CORONAVIRUS PANDEMIC

Post by **POSTMAN** » 22 May 2020, 16:53

https://www.royalmailgroup.com/en/press-centre/press-releases/royal-mail/online-shopping-research-parcel-ordering/

New Royal Mail research reveals the full extent of Britain’s online shopping habits during lockdown, as nearly half (45%) of UK adults have been receiving more parcel deliveries since measures began.

The research clearly revealed the emotional significance that the parcel has developed during lockdown, with more than a third (36%) claiming receiving a parcel is the highlight of their day. Over half (53%) feel that receiving parcels has become more important since March 23rd.

Online shopping activity could either continue or even increase for some 8 in 10 (83%) UK adults; over three fifths of whom believe that the current amount of money they spend (66%) and the frequency with which they shop online (68%) will continue post-lockdown. Over a quarter (26%) anticipated that they would spend more money online once measures are lifted – around 15% more on average.

Interestingly, although those in younger age brackets (18-34) have been receiving the most parcels in this timeframe (52% have been receiving more during lockdown), there is actually little difference between age groups. In fact, more than four in ten (43%) Britons aged 55+ have been receiving more parcels.

Those from the East of England have been receiving the most parcels since measures began (53%), followed by Wales (48%), Londoners (48%) and Yorkshire and the Humber (47%). Northern Ireland has been receiving the least (30%).

Shane O’Riordain, Managing Director of Marketing, Regulation & Corporate Affairs at Royal Mail commented: “Keeping the nation connected in these unprecedented times is of vital importance to us. It is perhaps unsurprising that for many customers, receiving an item that they have ordered online from our postmen and postwomen can really brighten up their day in such challenging times.”

All figures, unless otherwise stated, are from YouGov Plc.

Total sample size for national statistics was 2,082 adults. Fieldwork was undertaken between 7th – 8th May 2020. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

yubin282 · Post by **yubin282** » 22 May 2020, 18:42

receiving a parcel is the highlight of the day - society is doomed

Post by **afcdibby** » 22 May 2020, 20:56

yubin282 wrote:receiving a parcel is the highlight of the day - society is doomed

There needs to be a highlight. If the morning stiffy is no longer there, and the favourite meal is becoming less frequent, then maybe that parcel arrival is the highlight.

Busterbear · Post by **Busterbear** » 23 May 2020, 09:19

yubin282 wrote:
receiving a parcel is the highlight of the day - society is doomed

When you get them out of bed at the crack of lunchtime they don’t seem very pleased

Post by **fb1969** » 23 May 2020, 14:30

A year or two back RM management were saying that receiving D2Ds was the highlight of the day. Good to know they have such a high opinion of people!