PO faces attack from first TV ad by rival CollectPlus

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Post Office faces attack from first TV ad by 'modern day' rival CollectPlus

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CollectPlus is seeking to become a household name that is a more convenient option than the Post Office, with its first television advertising campaign.

Activity will focus on the fact that CollectPlus has more than 5,500 pick-up points for its parcels, which are open early until late, seven days a week, which is more convenient than the Post Office’s shorter opening hours.

Catherine Woolfe, marketing director of CollectPlus and former E.ON marketer, said: "There is real momentum in the business and huge ambition for the brand, which grew by 83% year on year in the last quarter of 2013, and is now shipping over 250,000 parcels a week.

"The CollectPlus proposition as a modern-day alternative to the Post Office is an increasingly compelling one for consumers and with over 5,500 parcel stores nationwide, we wanted a campaign that brought our service to life in a simple yet powerful way."

Television activity will launch today and run for five weeks until Sunday 11 May.

CollectPlus was launched five years ago as part of a joint venture between PayPoint and Yodel, and works with more than 260 retailers, including giants such as Amazon and John Lewis.