Hallmark launches `Barcode' card line with Postal Service

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Kansas City-based Hallmark Cards has rolled out a line of Postage Paid Greeting cards with the U.S. Postal Service.

The cards feature intelligent mail barcode technology that allows customers to buy them with pre-paid first-class postage.

Customers' payments are linked to cards as they enter the mail process, according to trade press reports.

"The Postal Service will count the number of pieces of mail as they enter the mail stream and enable us to track it," said Cindy Mahoney, vice president of product development at Hallmark.