A Big Department Store Pivots to a Catalog

[britwrit]

This is America - and not really a competitor - but it's like a sighting of Bigfoot.

“I’m a big fan of tactile, old school ways of communicating,” said Olivia Kim, the senior vice president of creative for Nordstrom.

So this year, in addition to the retailer’s commercials on Netflix and Hulu, and their “Gift Expert in Training,” which is an A.I.-enabled advice tool, Ms. Kim and her team will rely on a hallmark of the past. In what has become an increasingly scarce practice among retailers, Nordstrom will use snail mail to send out a 100-page print catalog — the kind of glossy brochure that used to land in mailboxes each holiday season.

“Catalogs are having such a moment,” Ms. Kim said. “So it’s nice to reimagine what they could be.”

https://www.nytimes.com/2025/10/26/styl ... talog.html