Canada Post launches Customized Postal Indicia

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Canada Post launches Customized Postal Indicia - businesses can design their own postage brand

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28 February 2008 - Canada Post

In response to its business customers' demand for opportunities to differentiate their Lettermailâ„¢ from their competitors, Canada Post has launched Customized Postal Indicia.

The innovative service allows businesses to design a 'stamp-like' postage indicia, with an image of their choice, printed onto envelopes.

"Our business customers have expressed continued interest in picture postage, which indicated a market for a customized postal indicia for commercial customers," said Alice Lafferty, Director of Product Development at Canada Post. "Responding to this demand for increased opportunities to differentiate Lettermail underscores our commitment to provide innovative, progressive services that make businesses more efficient and successful."

Customized Postal Indicia provides a number of benefits to the business customer including:

• an additional branding medium and unique finishing touch which can increase the likelihood of customers identifying, opening and reading Lettermail

• opportunity to leverage significant real estate on the envelope, twice the size of a traditional stamp, for marketing and branding

• A unique opportunity to communicate with customers before they even open the envelope -- Special events can be highlighted, including launches and announcements, and key audiences can be recognized, including preferred and loyal customers

"Lettermail serves as first-impression real estate for customer communications" said Lafferty. "This product helps businesses enhance first-impressions and catch the eye of customers by adding style and originality. The Customized Postal Indicia stands out and can increase brand awareness and loyalty."

The Customized Postal Indicia service is easy and efficient for businesses to adopt. Canada Post customers can order online at canadapost.ca/customized. The online application form can be downloaded and submitted along with the customized artwork. Canada Post will manage the order process, production and printing for the indicia. Commercial customers can purchase envelopes from Canada Post or supply their own. Mailings with a Customized Postal Indicia must be dropped off with an order form at a commercial drop off point.

This new offering is part of a suite of enhanced services from Canada Post that offer businesses increased flexibility and choice to meet their needs.

Source: Canada Post