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Direct mail's opt-out status backed by industry council

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jemima
Posts: 272
Joined: 11 Sep 2007, 10:52
Location: Cantre'r Gwaelod

Direct mail's opt-out status backed by industry council

Post by jemima »

From
http://www.brandrepublic.com/DMDaily/Ne ... y-council/

LONDON - A council of the marketing industry's trade bodies has agreed to defend direct mail's opt-out status, despite opposition from the IPA, as part of an industry-wide initiative to support direct marketing.

The future profits of RM will be in D2Ds....
Senior Service
Posts: 185
Joined: 19 Aug 2007, 18:34

Post by Senior Service »

If they cease to pay us for D2D's i will be doing my Al Gore bit for the environment and telling anybody who wants to know (in my experience almost everybody) how to stop them.

Killing the Goose, well Al and Adam you cant have your million pound cake and eat it; and in your next breath do your Marie Antoinette bit and tell us starving posties to eat cake.

Simple solution keep us involved in the benefit of D2D's; the carrot works better than the stick!