Nissan direct mail pack puts eyes in the back of your head

[TrueBlueTerrier]

http://www.thedrum.co.uk/news/2011/12/0 ... -your-head" onclick="window.open(this.href);return false;

Motor firm Nissan is running a direct mail and email campaign to promote the relaunch of its Qashqai model.

Created by TMW, the direct mail pack promotes the car's 'Around View Monitor' camera system which is designed to aid parking. Four cameras placed around the car send real-time images to the driver, giving them a bird's eye view of their parking attempts.

Recipients of the mailer will get an illustrated box emblazoned with the line: 'Inside, a little peek at what it's like to drive the ultimate urban car'.

When they open the box they will find a pair of mirrored 'eyes in the back of your head' glasses designed to show what it is like to use the car's camera system.

Daren Kay, executive creative director at TMW, said: "The glasses introduce a fun element to the pack, creating greater engagement with the target audience. We wanted to create the effect of the Around View Monitor in an exciting and fun way, which the mirrored glasses do perfectly."

[Straight4ward]

"Recipients of the mailer will get an illustrated box emblazoned with the line: 'Inside, a little peek at what it's like to drive the ultimate urban car'."

Great, more packets at Christmas time! Can't wait.

If they don't fit through the letterbox, I shall be emblazoning a 739 with the line "outside, a little peek at what it's like to deliver the ultimate marketing crap!"

[TeeferTiger]

Are these glasses only being delivered to men to give them a taste of what it's like to be a woman?

[DGP1]

Are these glasses only being delivered to men to give them a taste of what it's like to be a woman?

What, grumpy and miserable?



DGP1 is now going into the witness protection program for his own safety

[TeeferTiger]

Yes, grumpy, miserable and with eyes in the back of our heads.