RM bid to keep direct mail competitive in wake of price hike

[TrueBlueTerrier]

Royal Mail bids to keep direct mail competitive in wake of price hike

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Direct mail marketers are being targeted with new Royal Mail proposals to boost the use of the traditional medium in the aftermath of a postal price hike.
The postal provider announced last week that it would be increasing its prices for higher volume business packets and mail by ten per cent, in May, meaning businesses could be facing higher prices for sending out direct mail.

But the company has come forward to encourage marketers to continue to use direct mail as a way to spread their message.

Suggestions have included a payment-by-results system, where companies pay for the postal service dependant on the results achieved by the direct mail. An Advertising Mail product has also been launched, allowing some users of direct mail to pay a smaller increase. The introduction of data bundles have also been suggested.

Royal Mail media director Mark Thompson said the offer would be "a real statement of intent" to marketers. He added that it was in the company's interests to promote the use of direct mail.

When the price rise, along with other increases, were announced in December a spokesman for the company told the BBC: "If we don't generate more income, we simply will not be able to keep funding our six-days-a-week operation to the UK's 28 million homes and businesses."

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"a spokesman for the company told the BBC: "If we don't generate more income, we simply will not be able to keep funding our six-days-a-week operation to the UK's 28 million homes and businesses."

Always listen to rm spokespeople.
they always lie but its the official lie
mail volumes are talked down to justify job cuts.
problem scenarios are highlighted! just to soften up public opinion
to privatization.
have rm decided they want go Monday to Friday?
and this is part of the drip, drip Saturdays are a luxury, drip, drip
a necessary cut! drip drip.

[DirtyHarry]

"a spokesman for the company told the BBC: "If we don't generate more income, we simply will not be able to keep funding our six-days-a-week operation to the UK's 28 million homes and businesses."

Always listen to rm spokespeople.
they always lie but its the official lie
mail volumes are talked down to justify job cuts.
problem scenarios are highlighted! just to soften up public opinion
to privatization.
have rm decided they want go Monday to Friday?
and this is part of the drip, drip Saturdays are a luxury, drip, drip
a necessary cut! drip drip.

We can but hope, mate. Anyway, fingers crossed.