Royal Mail shortens door to door booking times

[TrueBlueTerrier]

Royal Mail shortens door to door booking times to improve flexibility for retailers

http://www.news.royalmailgroup.com/news ... royal_mail" onclick="window.open(this.href);return false;

Royal Mail has reduced the booking times for unaddressed mail campaigns to give retailers even greater flexibility to seize on newly-identified opportunities in the run up to Christmas.

Retailers can now book Door to Door campaigns three weeks before distribution, enabling them to more quickly respond to new marketing opportunities. Previously, the latest booking time was four weeks before a campaign was due for delivery.

Changes to the service also mean that the latest retailers can hand items to Royal Mail for distribution has been reduced to three working days, by arrangement, from seven days.

The improvements to the service come as Royal Mail, for the first time, gears up to deliver Door to Door mail throughout the Christmas period.

Phil Ricketts, Head of Strategy, Sales and Marketing for Door to Door, Royal Mail, said: "This increased flexibility means that retailers can respond to consumer demand or trends in-store much more quickly. Royal Mail research has also revealed that consumers rate samples and vouchers as the most sought-after unaddressed items so, with Christmas just around the corner, now is a great time to plan such promotional activity to drive customers to stores and websites.

"Extending the delivery window throughout the Christmas period opens up a world of opportunities for retailers to communicate effectively with key consumer audiences, at a time of year when many stores are looking to increase footfall and brands are seeking to involve customers in promotional offers."

He added: "This increased flexibility for the Door to Door service adds extra value to a channel which can provide tightly targeted, time-sensitive campaigns directly to consumers’ doors."

The improvement to the service follows the development of an online service allowing marketers to take a more intelligent approach to their Door to Door campaigns.

Customer Finder was developed to help businesses find and target new consumers or business clients more easily and efficiently, ultimately increasing ROI. The web-based service showcases functionality including choosing targets, granular search criteria, and building maps and reports.

Ends

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[DGP1]

As long as they arrive in the DO by first thing Monday morning then what does it matter to us?

[Lounge Lizard]

"The improvements to the service come as Royal Mail, for the first time, gears up to deliver Door to Door mail throughout the Christmas period."- that's the bad news.

[fishtank]

"The improvements to the service come as Royal Mail, for the first time, gears up to deliver Door to Door mail throughout the Christmas period."- that's the bad news.

Not really LL.
They can either have the mail...or the door to door....or they can put in extra resources and get both.
It's their choice...i couldn't give a toss any more.

[POSTMAN]

Bring it on i say,bring truck loads of the s**t.The more the merrier.
Let me remember how many hrs i'm contracted for,oh yes,i remember now.

[Lounge Lizard]

Although I understand Fishtank's and Postman's attitude, I have thought it only fair to try and deliver all cards and parcels before Christmas if reasonbly practical, just as before I worked for RM I would like to receive them in time, and I don't think it's fair on either us or the customers to take on all this extra work without taking on more staff than previous Christmasses or bringing forward the last posting dates by a couple of weeks.

[not me]

Although I understand Fishtank's and Postman's attitude, I have thought it only fair to try and deliver all cards and parcels before Christmas if reasonbly practical, just as before I worked for RM I would like to receive them in time, and I don't think it's fair on either us or the customers to take on all this extra work without taking on more staff than previous Christmasses or bringing forward the last posting dates by a couple of weeks.

reasonably practical for me is in my duty hours
i have my kid and study outwith RM

[feduppostie]

Royal Mail research has also revealed that consumers rate samples and vouchers as the most sought-after unaddressed items so, with Christmas just around the corner, now is a great time to plan such promotional activity to drive customers to stores and websites.


xmas d2d aside ( we all knew it was coming) this is the portion that concerns me

samples??? in with all the xmas mail - we all now how much samples can bulk out your bundles anyone remember the dove ones? arggghhhhh

dear god!

[clashcityrocker]

anyone remember the dove ones? arggghhhhh

You had doves?
If you shook them could you hear the egg rattle?

Are you reading that Postman. It is funny as feck!

[feduppostie]

now that would have been fun

no dove sent out the little net curtain squegie thing that you use with dove body wash as a free sample must be about 12 years ago now they were murder! ( but at least we got paid for them )

[taurus88]

Although I understand Fishtank's and Postman's attitude, I have thought it only fair to try and deliver all cards and parcels before Christmas if reasonbly practical, just as before I worked for RM I would like to receive them in time, and I don't think it's fair on either us or the customers to take on all this extra work without taking on more staff than previous Christmasses or bringing forward the last posting dates by a couple of weeks.

I think we're only required to be as reasonably practical as Royal Mail are being. Loads of d2ds + christmas = lunacy. I'll be cutting off.

[POSTMAN]

anyone remember the dove ones? arggghhhhh

You had doves?
If you shook them could you hear the egg rattle?

Are you reading that Postman. It is funny as feck!

It is isn't it,make a change with you.

[diggler]

God d2ds we are lucky to get our mail on time theses days went out on my rural at 11.20am today my 1pm specials didnt do very well for time, back at 5 if we delivery d2ds at chistmas with all that other junk it will 10pm when we land back, but thats progress according to royal mail its crap.

[stokes11eg]

anyone remember the dove ones? arggghhhhh

You had doves?
If you shook them could you hear the egg rattle?

Are you reading that Postman. It is funny as feck!

Yes, I remember those--and those BT videos from about 10 years ago--------worse that the light bulbs!

[nowt on the wireless]

samples??? in with all the xmas mail - we all now how much samples can bulk out your bundles anyone remember the dove ones? arggghhhhh

dear god!

We had the AOL cd's in a proper cd box as a D2D, a few years ago they use to come in every other week for months