RM enhances data quality offering with improved portfolio

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Royal Mail enhances data quality offering with improved portfolio

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Royal Mail has added new functionality and flexibility to its National Change of Address (NCOA) portfolio, by expanding the NCOA stable to include broader, more responsive data quality products and services.

In response to feedback from the industry, Royal Mail has worked with data professionals to bring two up-to-the-minute propositions to market: NCOA® Suppress and NCOA® Update.

NCOA® Suppress replaces the Universal Suppression Service (USS), delivering extra functionality by providing goneaway suppression and cleansing in one service, as well as suppression and permanent flags. NCOA® Suppress also includes weekly and daily updates so that users can access the most up-to-date insight. The service is being supplied exclusively through verified Redirection data, and is Postcode Address File® (PAF)-cleansed, and is available now to new users.

NCOA® Update is a forwarding address tool which allows users to update address details on their database with new forwarding details. In the near future, it will also supply email and mobile phone details on request to update existing customer records as an additional data feed. NCOA® Update replaces the previous NCOA service, and the suppression-only option is no longer available.

For the first time, the new NCOA portfolio is be backed by a full history of a change of address data, across 34 million consumer records, providing improved match rates and greater historical insight into consumer relocations.


NCOA® Update will also allow linked moves to be chained for the first time, meaning that database marketers can track their records’ relocation history, but outputting only the most recently confirmed address.

To launch the new product portfolio, Royal Mail is offering the monthly NCOA® Suppress Licence free of charge for the first year* to resellers and mailing agents that buy NCOA® Update.

Keith Jones, Head of Data Strategy at Royal Mail, said: "Royal Mail is intent on investing in and developing its data assets to help database managers and marketers improve targeting and reduce waste to get the very best value from their campaign activities.

"Using the most accurate Redirection and PAF cleansed data, NCOA® Suppress and NCOA® Update provide additional peace of mind for database managers, with added flexibility for a more inclusive approach to goneaway cleansing and suppression.

"These new products create a unique customer view, allowing marketers to track lapsed customers through the provision of chained, historical Redirection data for the first time."

ENDS

Issued on behalf of Royal Mail by Eulogy!
Tel: 020 7927 9999
Email: royalmail@eulogy.co.uk

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Notes to editors:
* Offer valid to all NCOA® Update Licences purchased from 1 June 2010 to 31 December 2010. Only the NCOA® Suppress Licence, worth £500, is free of charge. All matches (suppressions and flags) need to be declared.