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Drinkers can now get parcels sent to their local pub instead of their home address.
Punters left frustrated by missed deliveries can choose their favourite boozer as a collection point.
It means they will no longer face a lengthy trek to the sorting office.
The idea has been launched by pub campaign group useyourlocal.com.
More than 500 pubs have already registered for the service, with more joining every day.
Founder Stuart Mills said: "We have all faced the problem of wanting to order something while not being sure when we'll be home.
"Useyourlocal.com solves this problem by allowing you to have the parcel sent to your local pub.
"The service also means an end to those dreaded slips telling us that the delivery arrived whilst we were out.
"For most people the local pub will be nearer to the sorting office with opening hours that suit all our busy lives."
The first package was delivered to the Gun Inn, in Hyde, Cheshire, on Friday.
Off to the boozer?
The service has been launched as 52 pubs close every week in Britain.
It is hoped the idea will put the pub back at the heart of the community.
As well as providing a parcel collection point, useyourlocal.com's website also provides information on what events are running.
It lists quiz nights, charity evenings and poker and pool tournaments.
Mr Mills, a former manager with Scottish & Newcastle, said the new business was a joint venture between himself and his former employer.
He won an internal Dragon's Den style competition, pitching the idea on the London Eye to the UK board.
For more information on the parcel service log onto the useyourlocal.com website.