http://www.brandrepublic.com/News/86267 ... vironment/
LONDON - Unpersonalised direct mail is more likely to be seen as harmful to the environment than mailouts that are personally addressed and delivered by the postman, new research has found.
The survey found that 46% of people view unpersonalised leaflets, coupons and samples as being bad for the environment, compared with 20% of people holding the same opinion for personalised direct mail.
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It also found a belief that leaflets and other information that is delivered door to door is slightly more harmful than materials delivered by the postman.
Overall, 3% respondents estimated direct mail comprised the largest portion of their rubbish, compared with 7% who said the bulk was comprised of leaflets, flyers, brochures and so on.
The research was carried out by CCB Fast.Map among a panel of more than 2,000 consumers whose demographics mirror those of the UK.
David Cole, managing director of CCB Fast.Map, said: "If this is what they [the panel] believe, it tells us that these people are obviously very aware of and irritated by the amount of direct marketing and promotional material they receive."
The research showed that there is a large proportion of people willing to spend money and time, and to change their shopping habits and the brands they use, if it helps the environment.
95% said they are prepared to change brands to a more environmentally friendly one and 63% said they are prepared to pay an extra £10 on each flight to offset against their carbon footprint.
CCB Fast.Map is a market research agency specialising in the marketing communication industry, using online, real-time research to support the direct response industries.
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Unpersonalised direct mail seen as worse for the environment
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TrueBlueTerrier
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Unpersonalised direct mail seen as worse for the environment
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BELIAL
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Unpersonalised direct mail seen as worse for the environment
What a load of rubbish 
Don't think CCbFAST.Map will be drumming up many new contracts on the strength of that pile of nonsense
Don't think CCbFAST.Map will be drumming up many new contracts on the strength of that pile of nonsense
Bye
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Stormproof
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Unpersonalised direct mail seen as worse for the environment
I can't believe they pay these researchers to tell us all the cr@p we deliver is bad for the environment, its obvious, the paper has got to come from somewhere and no way is it all made from recycled paper. I think the most demoralising part of this job is carrying around all the work only to find the customer putting it in the bin before you get out of their gate.
So keep on moving, moving, moving your feet
Keep on shuf-shuf-shuffling to this ghost dance beat
Just keep on walking down never ending streets
Illegitimi non carborundum
Keep on shuf-shuf-shuffling to this ghost dance beat
Just keep on walking down never ending streets
Illegitimi non carborundum
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POSTMAN
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Unpersonalised direct mail seen as worse for the environment
I'm guessing the 46% don't use cars ect ect you know the score ect blah blah fecking blah
I Wrote-During Covid-Which is still relevant now
It's good to get these types of threads, the ridiculous my manager said bollox, so we can reassure ourselves that while the world is falling apart, Royal Mail managers are still being the low-life C***S they have always been.
My BFF Clash
The daily grind of having to argue your case with an intellectual pigmy of a line manager is physically and emotionally draining.
It's good to get these types of threads, the ridiculous my manager said bollox, so we can reassure ourselves that while the world is falling apart, Royal Mail managers are still being the low-life C***S they have always been.
My BFF Clash
The daily grind of having to argue your case with an intellectual pigmy of a line manager is physically and emotionally draining.
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BELIAL
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Unpersonalised direct mail seen as worse for the environment
If it's got your details on it then 26% think its better for the environment 
Bye