Royal Mail Grow Small Businesses

Post by **TrueBlueTerrier** » 07 Oct 2008, 14:32

http://theinspirationroom.com/daily/200 ... usinesses/

Royal Mail in the UK is inviting small businesses to consider using them as a partner with an integrated advertising campaign, “Grow”. A TV advert, featuring five businesses, points viewers to the Royal Mail Growth site where potential clients can sign up for a personalised business offer.

royal-mail-grow-buttons.jpg

Stop-frame animation, live action and CG are used alongside each other to bring to life materials on an effective production line. Buttons burst out of a box to connect with threads rising through a loom. They’re attached to jeans and packaged for delivery. Cogs are manufactured in an engineering workshop and prepared for dispatch.

royal-mail-grow-figures.jpg

A printing press puts together floral wrapping paper to go with a series of small toy figures (Michael Lau?). Glassware is arranged in an attractive pattern before heading into specially designed packages. The spot finishes with make up compacts and brushes being released from their boxes.

Click on the link below to play the video in YouTube

http://uk.youtube.com/watch?v=fSi1dOSnE ... usinesses/

The Grow campaign was developed at AMV BBDO London by creatives Diane Leaver and Simon Rice, agency producer Yvonne Chalkley.

FIlming was shot by Johnny Green via Knucklehead, London, with director of photography Jess Hall, production manager Francis Mildmay-White, producer Fergus Brown, production designer Giullaume Amosse, with service company Orange.

Post production was done at Glassworks, London, by Flame operator Duncan Horn, TK colourist Ben Rogers, Flint artist Warren Gebhardt, 3D artists Daniel Jahnel, Stephen New, Pete Reilly, Will Davies, and producer Misha Stanford Harris. CG was used to build the light flower and glas vase sections. The final resolve of compacts and brushes was built from single elements, stop motion and stills.

Editor was Ted Guard at The Quarry. Sound was designed at Jungle. Music was composed at Soundtree, London.

royal-mail-grow-cosmetics.jpg

apple · Post by **apple** » 07 Oct 2008, 16:02

thanks for the explanation as i had no clue what it was supposed to be!
great advert by the way NOT

axeman · Post by **axeman** » 07 Oct 2008, 18:21

What tw*t thought up the term grow the buisness obviously royal fail now has managers (in droves) without a command of common english as most of these managers use the term grow the buisness as a mater of course. This says something for the crap they are fed at these conference call does it not

F0zziebear · Post by **F0zziebear** » 08 Oct 2008, 12:40

Now that RM have lost most of their big contracts to DSA they now need to focus on SMEs. The advert itself it quite well made, but everyone else has been using this stop-animation approach and now does not stand out. Once again RM have lost control of the expenditure on their advertising and just handed over the budget to AMV, some things never change!

RM delivers on behalf of small businesses i.e their promise to the customer. However, this is a minimum expectation and seen as a given. Where RM can 'grow' a business is when it can add truly innovative added value that others cannot. The D2D box (forgotten the name) with samples, real-time online tracking of items, fall-to-ground tracking of marketing campaigns are what RM needs to do and implement to really help SMEs grow their business.

norbert · Post by **norbert** » 08 Oct 2008, 13:12

axeman wrote:What tw*t thought up the term grow the buisness obviously royal fail now has managers (in droves) without a command of common english as most of these managers use the term grow the buisness as a mater of course. This says something for the crap they are fed at these conference call does it not

these SME's will "grow " when they're getting their mail @ 4pm ! - all this meta language went out in the early to mid 90's and got satirised in the likes of The Office and Drop the Dead Donkey - but hey ! those Stepford Managers are singing from the same hymn sheet .

The Nazis tried to create a master race of "superior " people with Stud Farms etc - not sure what :lfo & :cfo are trying to do ?

Seriously better late than never - instead of pushing for privatization and orchestrating strikes - this must be applauded !