Cost of postage stamps is a write turn-off

[Mr Rush]

Tesco, Sainsburys, Morrisons all do special Christmas deals. Judgee is not saying we do everything cheaply - far from it, he is suggesting that a high volume item such as celebration cards be discounted. It works for the Supermarkets, if planned and marketed correctly it could be a winner for Royal Mail.

Yes, but don't the supermarkets have the advantage of cross-subsidising? We used to subsidise social mail with the profits from business mail before DSA stole all the contracts, hence the sky-rocketing price of stamps.