Excellent postThunderthighs wrote:When I worked elsewhere in London, we had a TV/film section.One day, we had a very important "City" type come in for TV interview training.
They got a TV interviewer in to "coach" him on his presentation etc. Adam Crozier has had the Very Same coaching...
1. Don't answer direct questions, at least not straight away. Think oF the question, then give Your answer.
2. Get your point across. Repeat it 3 times if you have to. Maggie was great at this!
3. Don't get interrupted in flow, keep talking. See "Maggie" above.
4. By-pass the question, and give an already prepared answer that favours your arguement. See 1.
5. State "facts" that strengthen your side of the arguement. Even if they can't be proven/are incorrect.
6. Don't use excessive "body language", keep fairly still, cool, controlled. Even voice and mannerisms, don't get upset.
God, I think he'll get an Oscar for the acting he was doing...Maybe Billy needs to get some Coaching too!!!!!!!!
I was hoping since the union had employed a PR company that Billy may have been given some coaching
I do think they have done a good job so far in countering the RM media propaganda blitz as evidenced by the huge balance of favourable opinion in the recent poll.
That's not to say it couldn't be improved on though,with point 5 in mind. Our weakness seems to be the lack of clarity and directness in our media comms.
You only have to look at the effect of RM's sound bite campaign "work all the hours they are paid for', "Spanish practices" , "40% underworked,25% overpaid" - none of which stand up to any scrutiny but all were effective.
How about " 30% overworked and 20% underpaid" , "Gulag management" "all we want is to be paid for all the hours we work" suggestions please.
Dropped the ball a bit by failing to link this dispute more closely with the highly effective Keep the post Public campaign. You need to build on success and use the hard work already invested ,shame to let it evaporate